Product and Order Management

• Adding, editing, and deleting products.

• Managing product categories and attributes.

• Inventory management, including stock levels.

• Variants, and SKU tracking.

• Processing orders, including order confirmation, fulfillment, and shipping.

• Managing order statuses (e.g., pending, processing, shipped, delivered).

• Handling returns, refunds, and exchanges.

• Recommending related or complementary products (up-selling or cross-selling).

• Sending alerts or notifications to administrators when product inventory reaches a low level.

Checkout, Shipping and Delivery

• Providing a seamless checkout experience with multiple payment options (cash on delivery, credit/debit cards, etc.).

• Implementing tax calculation, shipping costs, discounts, and coupons during checkout.

• Configuring shipping methods, rates, and carriers.

• Tracking shipments and providing shipment notifications to customers.

• Managing delivery options, including express shipping, local pickup, and international shipping.

Reporting & Analytics

• Generating reports on sales, revenue, inventory levels, and customer behavior.

• Analyzing key performance indicators (KPIs) like average order value, and customer retention.

• Using analytics to make data-driven decisions and optimize marketing strategies.

• Inventory reports, stock forecasting, and inventory replenishment tools.

Customer Management

• Customer management, including creating and setting customer profiles, login and viewing customer details, and managing customer accounts and order history, etc.

• Allowing customers to create accounts (register) for personalized shopping experiences.

• Customer communication for sending emails, notifications, order updates, and promotional offers.

• Customer segmentation and targeting based on purchasing behavior, and preferences.

• Implementing a loyalty program or reward system where customers earn points.

• Viewing reward points or loyalty program status.

• Accessing support resources (FAQs, help center, contact information).

• Providing the option for guest checkout without registration for faster and convenient purchases.

Marketing and Sales

• Marketing campaign management, including creating discounts, coupons, promotional offers, and sales events.

• Email marketing for sending newsletters, promotional emails, abandoned cart reminders, and follow-up campaigns.

• Implementing a loyalty program or reward system where customers earn points, discounts, or exclusive benefits for repeat purchases or specific actions.

• Creating different deals to attract customers and boost sales.

Content Management

• Optimizing website content with meta tags, meta descriptions, keywords, and structured data to improve search engine visibility, organic traffic, and click-through rates.

• Creating and managing content pages, such as homepages, about us, FAQs, and policies.

• SEO for optimizing product pages, meta tags, descriptions, and SEO-friendly URLs.